Abstract: This paper summarizes the current situation of showroom mode in domestic fashion industry, and analyzes the advantages of showroom mode for leather brand sales and communication combined with the product characteristics of leather accessories. On the whole, the showroom mode has helped the leather product and handbag industries cultivate a number of niche and unique designer brands, so that the differences and diversity among leather product brands can be preserved. Although the showroom mode conforms to the consumption trend of personalization as a whole, there are still some deficiencies and problems, especially in the environment of fashion sales and communication enabled by new Internet technology. While integrating online resources into the offline mode, showroom needs to pay attention to avoid the risks brought by virtual display to the brands and the weakening of its importance as a bridge.