Abstract: The implementation of "the Belt and Road Initiative" strategy provides new development opportunities for export and industrial transformation and upgrading of China's footwear industry. This paper constructs a trade gravity model based on the trade volume panel data of China's footwear exports to countries along the "Belt and Road" from 2010 to 2019, and measures the export trade potential of China's footwear products to countries along the belt and road. The results show that among the 24 selected countries, most of them have a large trade potential, among which 8 countries have a huge trade potential, and there is a lot of room to explore and improve the future export trade potential. Therefore, China should stabilize the layout of footwear industry, improve the competitiveness of products, actively explore the markets of countries along the Belt and Road, and deepen trade cooperation with countries along the Belt and Road.